CEO & Chief Design Officer
More than five years leading brand transformation, portfolio and innovation, creative direction, organisational development and commercial strategy.
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THOMAS BENNEDSEN / ORIGIN
I started with objects.
But the object was never really the point.
What drew me to design was the effect something could have on people—and the possibility of making an experience, a solution or a situation better than what existed before.
Over time, products became experiences, brands and systems. Increasingly, the question became: what conditions need to exist for better things to happen?
EXPERIENCE / AT A GLANCE
The scale changed.
The instinct did not.
Corporate Strategy & Innovation
2030 Vision methodology, strategic foresight, customer experience, operational innovation, design capability and governance.
View the case →OBJECTS / EXPERIENCES / SYSTEMS / CONDITIONS
The thing being designed
became larger.
EVIDENCE / SELECTED SIGNALS
Roles, outcomes and independent recognition.
Corporate LiveWire Innovation & Excellence Awards
Jacob Jensen / product portfolio
Southwest Airlines / Digital Wayfinding Prototype
SKAGEN / product design
PUBLICATIONS / PROFILES / CONVERSATIONS
A selected public record.
Thinking developed through practice, writing and conversation.
Read or listen →Interview and profile of Thomas and the Jacob Jensen renewal.
Open profile →Conversation about design leadership, legacy and change.
Open profile →On technology companies and the conditions affecting wellbeing.
Read at Børsen →A Danish-language portrait conversation with Thomas Bennedsen.
Listen →